"Love is the truest balm against the loss of love."

—Rick Ridgeway

Meet Rick

RICK RIDGEWAY is an outdoor adventurer, writer and advocate for sustainability and conservation initiatives.

For 15 years, Rick was the VP of Environmental Affairs and then VP of Public Engagement at Patagonia, Inc. During his tenure he has worked with teams to develop and launch environmental and sustainability initiatives including Freedom to Roam, the Footprint Chronicles, the Responsible Economy Campaign and Worn Wear. He also was founding chairman of the Sustainable Apparel Coalition, developer of the Higg Index and today the largest apparel, footwear and home textile trade organization in the world.

In addition, Rick is recognized as one of the world’s foremost mountaineers. With three companions, he was the first American to summit K2, and he has done other significant climbs and explorations on all continents. He has written seven books, many magazine stories and produced and directed dozens of television shows. His memoir Life Lived Wild will be released in October 2021. National Geographic honored him with its “Lifetime Achievement in Adventure” award.

Rick serves on six boards of conservation organizations, including the Tompkins Conservation, the Turtle Conservancy, One Earth and the Kiewit Family Foundation.

Rick lives in Ojai, California, and has three children and four grandchildren.

 

Sustainability

When Rick joined Patagonia in 2004, he was global manager of the company’s sustainability, and during his tenure he worked with senior executives to disassemble his sustainability team and imbed it throughout the company, a process Rick believes should be part of all company’s sustainability journey. In addition, he developed an idea for a company-customer partnership in sustainability that was initially called Common Threads that evolved into Patagonia’s Worn Wear program. To launch Common Threads, Rick developed the company’s now-famous ad Don’t Buy This Jacket that ran full-page in the New York Times on Black Friday, 2011, and today is used in the curricula of many business schools. In 2009 Rick initiated an effort to organize the apparel and footwear sector around sustainability management through standardized measurement. That became the Sustainable Apparel Coalition, where Rick served for several years as Founding Chair, and today is the world’s largest apparel and footwear trade organization, with a for-profit sister company developing its Higg Index software and platform.

Conservation

During his explorations Rick witnessed the degradations of the wildlands that had come to define his life: he saw firsthand remote grasslands in Patagonia turned to tourist cities, and the glaciers on Kilimanjaro disappear. He also witnessed the wildlife that inhabited those wildlands decline, and the mid-90’s he began a series of journeys that allowed him to communicate, through books and films, what was happening to these formally wild regions. In 1996 he and companions climbed Kilimanjaro and from the summit walked 500 kilometers to the sea, giving Rick a vehicle to report on the fate of Africa’s wildlife. In 2004 he and companions followed the migration of the endangered chiru, walking without support 300 miles across uninhabited grasslands in northwest Tibet to confirm the locations of the specie’s calving grounds. Rick’s book The Big Open, and accompanying National Geographic television show and magazine article assisted the acclaimed wildlife conservationist George Schaller to convince the Chinese government to create a 15000 square mile protected area around the calving grounds.

Milestones

1963

National Geographic arrives with the story of the first American ascent of Everest, inspiring me to become a mountaineers
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1968

First Adventure– sailing to the south pacific
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1976

American Bicentennial Everest Expedition
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1978

American K2 Expedition
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1979

Forbidden Plateau Expedition, Antarctica
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1980

Minya Konka, China Expedition
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1981

Got Married to the love of my life.
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1983

Seven Summits Expeditions
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1983

Great Borneo Traverse Expedition
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1985

American Bhutan expedition
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1987

Adventure Photo and Film stock agency founded
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1988

Sea Kayak & Climb in Patagonia Expedition
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1992

Amazon spire expedition
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1996

Kilimanjaro Summit to Sea Expedition
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1999

First Wall climb in Antarctica
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2000

Below Another Sky Expedition
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2002

Chang Tang Tibet Expedition
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2004

Patagonia, Inc– my first regular job
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2009

Founded Freedom to Roam
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2010

Co-Founded Sustainable Apparel Coalition
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2010

Produced 180 Degrees South
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2020

Retired from Patagonia
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2021

Life Lived Wild is published
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